If you really want to succeed in this business you need to pick a product that SELLS! I know that is easier said than done. However, there are tools out there to help you with your research. My favorite go to tool is Jungle Scout. I love this application. I even recommend investing some resources into the web application.

Why you ask? Great question! This product allows you to skip hours and weeks of research. You can use the web application to see what is selling and what isn’t. You can remove competition from areas you don’t care about.

Some of my favorite features are as follows:

  1. You can see if your competition is Amazon. If it is Amazon you need to run. That is a difficult area to compete with. They always have the leg up on their competition… they are Amazon..!
  2. I like to see how many sales the competition has. If they are making a ton of sales well then you know that this product is in demand. So, in this case competition is very good especially if it is your first start up product.
  3. I am able to how many sellers are selling the similar product. This allows me to see if it is a saturated market.
  4. The web application also, allows you to see how other listings are rated. You can remove listings from your search menu that are full optimized. Leaving only the competition that you can compete with.

The web application and the chrome extension have many, many other incredible features. It would take forever to list them all so, I’ve included a nice link right here to Jungle Scout.

They also, have phenomenal customer service. Greg Mercer created this tool and I can tell you this, as a private label seller himself he knew exactly what he was doing. I try not to really advertise for any specific product without giving you several options to choose from however, this product is just too good.

In 2015 I actually tried to create a product similar to this. I hired a software engineer to develop my product. I even called a development firm out in San Francisco to help me. I quickly moved away from them though because they wanted to charge me $250,000. So, I let me engineer try and take a shot at it for a fraction of that price.

The bottom line is the product I had created was absolute garbage. I wasted a ton of money trying and at the end of the day I was no closer to creating a program similar to Jungle Scout.

There are a ton of people out there that do some product research using Start Up Bros excel spreadsheet. I think that is a great way as well to do product research. The issue with that is it is extremely time consuming. If you are like me and have a family, a job and several companies you just like to maximize your time as much as possible.

That is exactly why I downloaded the chrome extension and rolled with Jungle Scout. At this point of my ecommerce career every single product I have sold has been researched using this platform.

So, whatever you decide to use I wish you the very best of luck. I know this business can be hard and in the beginning seem very overwhelming. Just remember to always persevere and overcome the challenges.

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Until Next Time,

Ben Hedley

Empire Minds

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